Longer experiments, clearer results
- Up to 13 weeks of testing. New experiments get more time to gather evidence, with confidence checked every week.
- Finish early when a winner emerges. Measurement ends automatically when either threshold qualifies as a statistically supported winner. You choose which threshold to apply.
- Clearer confidence and results. See the latest confidence score, early and strong signals, and a clear winner threshold.
- Expanded capacity for larger stores. Larger experiments benefit from more efficient background processing.
- Daily dashboard updates. Totals and charts refresh automatically, with a timestamp showing when they were last updated.
- Existing experiments keep their testing rules. Running experiments continue under their original method. Early Adopters receive the updated interface and new testing features without Success Fees.
Success Fee pricing and Confidence V2
- Added the Success Fee version of Optimize. It has a $9.99/month base price and one one-time fee only when an eligible completed experiment produces positive Added Profit above its control baseline.
- Kept Early Adopter and legacy Optimize subscriptions on their existing terms. They do not gain Success Fees retroactively.
- New Optimize experiments now use Confidence V2. Existing experiments keep the decision method they started with.
- Updated Plan & billing and Help with the Success Fee terms, settlement timing, and the difference between Added Profit and all profit from a winning variant.
More reliable Optimize measurement
- Improved how active Optimize comparisons connect completed orders to the correct experiment side across Shopify checkout flows.
- Added clearer in-app guidance when an existing comparison should restart on the latest measurement.
New lifecycle Home, unified offer editor, and clearer optimization
- Added a lifecycle Home dashboard for launching, optimizing, and operating offers.
- Introduced an Offers library and one unified new/edit offer experience.
- Added Home states for drafts, live offers, active comparisons, results, and post-winner operation.
- Made All markets and selected-market targeting explicit.
- Kept a persistent desktop and mobile storefront preview throughout offer editing.
- Clarified Messaging & localization, Placement & design, and Campaigns sections.
- Added an Optimize workspace with editable recommended starting thresholds.
- Expanded result guidance for profit, revenue, conversion, confidence, traffic quality, and minimum data.
- Added comparison history and a safer confirmation step before applying a winner.
- Improved scheduled campaigns and ongoing operation of the always-on offer.
- Added clearer storefront readiness and app-embed checks.
- Aligned Plan & billing with the Shopify-managed subscription experience.
- Improved operation reliability to reduce accidental draft creation and duplicate actions.
Lioriq Free Shipping A/B launch
- Launched free-shipping offers and scheduled campaigns.
- Added Shopify Markets support and localized storefront messaging.
- Added threshold testing with profit, revenue, and conversion reporting.
Next step
Read the Free Shipping A/B documentation.